Advertising Rates and Calendar

Maximum Advertising Exposure to over 40,000 Readers

Our classified ads and custom advertising sizes are by the column inch, so contact us for an estimate or if you have any questions at 517-372-8466 or [email protected].

Advertising Rates

Discounted advertising is for 6 consecutive editions and requires prepayment.

Full Page B/W
(6 col. x 21″)
$1,764.00 for 1
$1,499.40/issue for 6

Half Page B/W
(6 col. x 10.5″)
$882.00 for 1
$749.70/issue for 6

1/4 Page B/W
(6 col. x 10.5″)
$441.00 for 1
$374.85/issue for 6

1/8 Page B/W
(6 col. x 5″)
$210.00 for 1
$178.50/issue for 6

1/16 B/W
(6 col. x 2.25″)
$94.50 for 1
$80.33/issue for 6

1/32 B/W
(6 col. x 2″)
$56.00 for 1
$47.60/issue for 6

Column Width:

1 column = 1.777″
2 columns = 3.722″
3 columns = 5.667″
4 columns = 7.611″
5 columns = 9.555″
6 columns = 11.5″

Local Rate

$14 per column inch

State / National Rate

$18 per column inch

Color

$200.00 extra

Inserts

$100 per thousand

Specifications

.pdf, .jpg and .tif
300 dpi cmyk

Advertising Calendar

2021 Special Editions* & Deadlines Issue Date Vol. & No.
December 18 December 27 – January 9 19-25
January 1 January 10 – January 23 19-26
January 15 January 24 -February 6 20- 1
January 29 Fenruary 7 – February 20 20- 2
February 12 (Women’s History) February 21 – March 6 20- 3
February 26 March 7 – March 20 20- 4
March 12 (Poetry Month) March 21 – April 3 20- 5
March 26 (Housing) April 4 – April 17 20- 6
April 9 April 18 – May 1 20- 7
April 23 May – May 15 20- 8
May 7 May 16 – May 29 20- 9
May 21 May 30 – June 12 20-10
June 4 June 13 – June 26 20-11
June 18 June 27 – July 10 20-12
July 2 July 11 – July 24 20-13
July 16 July 25 – August 7 20-14
July 30 August 8 – August 21 20-15
August 13 August 22 – September 4 20-16
August 27 (Legal) September 5 – September 18 20-17
September 10 September 19 – October 2 20-18
September 24 (Small Business / Breast) October 3 – October 16 20-19
October 8 (College Education) October 17 – October 30 20-20
October 22 (Thanksgiving) October 31 – November 13 20-21
November 5 November 14 – November 27 20-22
November 19 (Holiday) November 28 – December 11 20-23
December 3 (Christmas) December 12 – December 25 20-24

*Edition subjects in the brackets may change.