Advertising Rates and Calendar
Maximum Advertising Exposure to over 40,000 Readers
Our classified ads and custom advertising sizes are by the column inch, so contact us for an estimate or if you have any questions at 517-372-8466 or [email protected].
Advertising Rates
Discounted advertising is for 6 consecutive editions and requires prepayment.
Full Page B/W
(6 col. x 21″)
$1,764.00 for 1
$1,499.40/issue for 6
Half Page B/W
(6 col. x 10.5″)
$882.00 for 1
$749.70/issue for 6
1/4 Page B/W
(6 col. x 10.5″)
$441.00 for 1
$374.85/issue for 6
1/8 Page B/W
(6 col. x 5″)
$210.00 for 1
$178.50/issue for 6
1/16 B/W
(6 col. x 2.25″)
$94.50 for 1
$80.33/issue for 6
1/32 B/W
(6 col. x 2″)
$56.00 for 1
$47.60/issue for 6
Column Width:
1 column = 1.777″
2 columns = 3.722″
3 columns = 5.667″
4 columns = 7.611″
5 columns = 9.555″
6 columns = 11.5″
Local Rate
$14 per column inch
State / National Rate
$18 per column inch
Color
$200.00 extra
Inserts
$100 per thousand
Specifications
.pdf, .jpg and .tif
300 dpi cmyk
Advertising Calendar
| 2021 Special Editions* & Deadlines | Issue Date | Vol. & No. |
| December 18 | December 27 – January 9 | 19-25 |
| January 1 | January 10 – January 23 | 19-26 |
| January 15 | January 24 -February 6 | 20- 1 |
| January 29 | Fenruary 7 – February 20 | 20- 2 |
| February 12 (Women’s History) | February 21 – March 6 | 20- 3 |
| February 26 | March 7 – March 20 | 20- 4 |
| March 12 (Poetry Month) | March 21 – April 3 | 20- 5 |
| March 26 (Housing) | April 4 – April 17 | 20- 6 |
| April 9 | April 18 – May 1 | 20- 7 |
| April 23 | May – May 15 | 20- 8 |
| May 7 | May 16 – May 29 | 20- 9 |
| May 21 | May 30 – June 12 | 20-10 |
| June 4 | June 13 – June 26 | 20-11 |
| June 18 | June 27 – July 10 | 20-12 |
| July 2 | July 11 – July 24 | 20-13 |
| July 16 | July 25 – August 7 | 20-14 |
| July 30 | August 8 – August 21 | 20-15 |
| August 13 | August 22 – September 4 | 20-16 |
| August 27 (Legal) | September 5 – September 18 | 20-17 |
| September 10 | September 19 – October 2 | 20-18 |
| September 24 (Small Business / Breast) | October 3 – October 16 | 20-19 |
| October 8 (College Education) | October 17 – October 30 | 20-20 |
| October 22 (Thanksgiving) | October 31 – November 13 | 20-21 |
| November 5 | November 14 – November 27 | 20-22 |
| November 19 (Holiday) | November 28 – December 11 | 20-23 |
| December 3 (Christmas) | December 12 – December 25 | 20-24 |
*Edition subjects in the brackets may change.